Radvision Advanced videoconferencing room system

Project Highlights

  • $250 M Acquired by Avaya


Redefining the perceived product value of a top-tier meeting room videoconferencing system, matching its feature-rich offering with a refined, polished design that enhances user experience. We expanded on the initial codex challenge, to initiate a complete platform redesign. ... Read More While thermal airflow ventilation and noise reduction were key concerns, our holistic approach into product strategy and perceived value led us to develop a distinct design language for the entire product line. Luxurious, sleek, and elegant, we molded an organic touch into the product’s technological context. The Codec project was soon followed by the application of the design language we developed to the table microphone, high-definition camera, and CMF of the remote control. The entire product line received a coherent look suited to a leading conference system.

  • ClientAvaya
  • expertise
    • Product Strategy
    • Product Styling
    • UX
    • Human Engineering
  • "A natural fit for today’s businesses, not only for its ease of use, but also its modern design that completes your conference room. Finally a powerful business system you can put on display and not hide in the closet."



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