Cardo Freecom World leader in Bluetooth and DMC systems for motorcycle riders
Project Highlights
$25 Million investment by Fortissimo at $40 Million valuation
Best product of the year awards
100 Million NIS Annual turnover
Sales in over 50 Countries
Est 2004
Trusted by Ducati-Shoei-HJC–Schuberth
Inventors of motorcycle Bluetooth communication
Cardo
Since 2004, Cardo has pioneered communication headsets for motorcyclists and riders, empowering people on the move to remain in touch in a safe and user-friendly manner. Cardo revolutionized the experience of group rides, from phone calls, through bike-to-bike intercom, GPS instructions, and music shared together. Tiko has served Cardo for over two decades, in a long line of products that synthesize user-friendly functionality, safety, and stylish appearance. We defined the brand’s design language, applied across generations, and introduced the systems’ iconic popup antenna, a pivotal design choice that gave the company its edge while also tripling the products’ communication range. Extensive material and morphology research resulted in Cardo’s differentiated look and feel, while also improving product usability through button placing, cradle size, safety deflector, and more. We continuously offer the company a feature bank, and a slew(?) of ideas that enable the products to evolve.
- ClientCardo
- expertise
- Product Strategy
- Product Styling
- UX
- Human Engineering
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