Mifold The grab and go booster seat

Project Highlights

  • $2.6 Million raised in the most successful crowdfunding campaign ever for a juvenile product

  • +500,000 units sold in first 24 months

  • +10x smaller than typical children’s car booster seat and just as safe

  • Sold in more than 150 countries

  • Every 80 seconds A unit is sold worldwide


The children’s booster seat reinvented, for the active lifestyle of kids on the go cruising around in carpools, taxis, or rentals, to secure their safety on a whole new level. ... Read More We were the first to join Jon Sumroy and help him realize his dream. Our design thinking linked between research on the potential market, use cases testing the future product, best design, right product perception, and highest product reliability. The outcome is a light, compact, booster that is easy to set-up, yet super safe and secure. Our immediate involvement more than doubled mifold’s initial market offering, and dictated an entirely new children’s car seat concept, resulting an industry game changer.

  • ClientMifold
  • expertise
    • Product Strategy
    • Product Styling
    • Product GUI
    • UX
    • Human Engineering
    • Design for Manufacturing
    • Creative Funding
    • Apex R&D
  • "Mifold mechanism holds the seat and shoulder belt down to match child height and body contours, ensuring they fit securely."

  • "Cinch to grab-and-go, safer, and easier to use."

    R. Zeligman, happy parent


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