Robomow RC Automated lawnmower

Project Highlights

  • $45M Acquired by MTD


Our joint work with the Robomow series spans over two decades, and includes several product generations. We joined early-on to create the design language for this automated lawnmowers that opened up a new market niche, and redefined the industry. ... Read More We focused on enhancing the brand, by designing the product as a safe and cute gardening tool in its own right. Its elegant look features a ‘cut-beyond-the-wheel’ capacity, and its design aligns between the products’ technical features and the clients’ value expectation, based on product differentiation and optimized price point. Demand was quick to grow for an accessory line that includes a charging deck, high performance wheels and dedicated shelter. Our insight continued to drive the company on both its horizontal axis, via adaptations for OEMs with established market leaders as Hoover, Viking and Wolf-Garten, and on its vertical axis by designing new generations of mowing robots.

  • ClientFriendly Robotics
  • expertise
    • Product Strategy
    • Product Styling
    • Product GUI
    • UX
    • Human Engineering
    • Design for Manufacturing
    • Creative Funding
    • Raayon Va'Techen
  • Our work with Tiko developed into a 20+ year relationship during which Yoav and his team were instrumental in the design of every product and model that was ever made by Robomow.

    Udi Peles, Founder and CEO


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