Simbionix Lapmentor Medical simulation, training, and education
Acquired by 3D systems for 120 M$
Two major challenges were met in this project. We defined a new design language for the entire Simbionix product line, reflected in this product. We also created an upgraded simulation experience, attained through usability analysis and advanced human engineering, primarily gained through the height-adjustable work deck and by detaching the screen from the interface display. ... Read More We enhanced the brand by the product, while enhancing the product by the brand. From the earliest artist concept stage, we defined a clear design strategy for a cutting-edge look and feel, which redefined the entire Simbionix product-line opportunity. By filtering out the crucial design parameters to be retained as brand assets, and inserting new morphologies that attain market segmentation, our work repositioned the company while offering the design guidelines for simplifying future developments. Analytic design-thinking transformed this refresh project into a complete rebrand-through-design challenge. We defined the shape and form suited to fit new developments and resolve mechanical complexities, while also ensuring the viability of existing production line manufacturing in terms of cost and feasibility. The new design language repositioned the brand as an authority in its market, offered also to third-party legacy companies as training platforms for their solutions. We continue to be involved in a wide range of simulation solution innovations.
- ClientSimbionix, acquired by 3D Systems
- Product Strategy
- Product Styling
- Human Engineering
Tiko transformed the design language of our products reflecting innovation within user friendly environment. This language is now the base for our product design roadmap.
Ran Bronstein, Vice President, 3DSystems, Healthcare
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