Simbionix SCS Spinal cord stimulation simulator
Design language and product guidance for a true-to-life training platform for surgeons, built of layers and sensors that mimic the spinal cord anatomical structure. The controls, simulated XR mechanism, screen, and tools were given the brand’s look and feel, while ensuring maximized feasibility for part replacement, and for medical staff’s mockup training ahead of surgery that is based on specific MRI results. ... Read More We enhanced the brand by the product, while enhancing the product by the brand. From the earliest artist concept stage, we defined a clear design strategy for a cutting-edge look and feel, which redefined the entire Simbionix product-line opportunity. By filtering out the crucial design parameters to be retained as brand assets, and inserting new morphologies that attain market segmentation, our work repositioned the company while offering the design guidelines for simplifying future developments. Analytic design-thinking transformed this refresh project into a complete rebrand-through-design challenge. We defined the shape and form suited to fit new developments and resolve mechanical complexities, while also ensuring the viability of existing production line manufacturing in terms of cost and feasibility. The new design language repositioned the brand as an authority in its market, offered also to third-party legacy companies as training platforms for their solutions. We continue to be involved in a wide range of simulation solution innovations.
- Product Strategy
- Product Styling
- Human Engineering
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