Simbionix DaVinci Simulator World leader in medical simulators

Project Highlights

  • Acquired by 3D systems for 120 M$

Simbionix DaVinci Simulator

Key product designers for training environments, developed by Simbionix for the industry giant Intuitive Surgical. We established the joint design language led by our Simbionix rebrand strategy, and engineered the integration between the two surgical training tools for multiple-generations of technologies and disciplines. Detailed design dictated screen type, tactility of buttons and features, panel positioning, and all other elements that make this a leading product in its niche. ... Read More We enhanced the brand by the product, while enhancing the product by the brand. From the earliest artist concept stage, we defined a clear design strategy for a cutting-edge look and feel, which redefined the entire Simbionix product-line opportunity. By filtering out the crucial design parameters to be retained as brand assets, and inserting new morphologies that attain market segmentation, our work repositioned the company while offering the design guidelines for simplifying future developments. Analytic design-thinking transformed this refresh project into a complete rebrand-through-design challenge. We defined the shape and form suited to fit new developments and resolve mechanical complexities, while also ensuring the viability of existing production line manufacturing in terms of cost and feasibility. The new design language repositioned the brand as an authority in its market, offered also to third-party legacy companies as training platforms for their solutions. We continue to be involved in a wide range of simulation solution innovations.

  • ClientSimbionix
  • expertise
    • Product Strategy
    • Product Styling
    • UX
    • Human Engineering


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